Communing with nature, the call of wild birds and the joy of observing wildlife in your own backyard is the appeal and enticement provided by Jay’s Bird Barn.
Jay's Bird Barn is a backyard wild bird store started by Eric Moore in 2003. Now located in the Safeway Shopping Centers of both Prescott and Sedona Arizona, Jay's Bird Barn is successful at "Bringing Wild Birds to Your Backyard"
“SCORE has provided ongoing support over the years and several of the SCORE counselors are also my customers,” declared Moore, “and the support from SCORE has been ongoing on an informal basis and then on a structured basis when I needed more formalized assistance. So, even though I didn’t always have a need for specific direction, I still had casual but consistence guidance. And, when I needed more assistance, SCORE has been there.”
How Moore learned about SCORE was through the articles in the Prescott Daily Courier. His first mentor was Ed Dragala. Moore had a previous business background and felt he didn’t need a great deal of handholding, but wanted someone with business expertise with whom to bounce ideas. This was effective for the planning involved in relocating from Watters to his current Willow Creek location in January 2006. Up until 2007 Jay’s was a totally family-run business, but the business began to grow and it then became necessary to hire employees.
Things were going along smoothly until there were drought and fires around 2009 that reduced the millet crop by about 80 percent. This greatly affected seed prices, especially for the millet, which is one of the primary seeds used for the blends that Jay’s developed for the local bird populations. That was when Joe Van Bourgondien stepped in to provide counseling as Dragala had relocated to Phoenix. Van Bourgondien worked with Moore, calming him and helping him to realize that, even with the extraordinary price increases, he needed to have confidence in his customer’s loyalty. Moreover, Van Bourgondien assisted Moore in creating effective pricing strategies that would allow him to maintain profitability on commodity products and still keep prices competitive.
With the addition of a third location, and due to the recently passed wage laws, Moore reached out again to SCORE. In stepped Tom Roegge, SCORE counselor since 2006. Although all Moore’s employees are paid well above minimum wage, Moore consulted with Roegge to address how this law affects the three salaried managers for his Prescott, Sedona and Flagstaff locations.